Education
MBA : IIT KHARAGPUR
CGPA: 9.69 🏆
Guide: Prof. Mamata Jenamani
MS by Research - Industrial and Systems Engineering with focus on Research in ML, NLP & DL
B.Tech: SIT, Bhubaneswar
CGPA: 8.27 🏆
Bachelors in Technology in Information Technology
- Recently Completed Certificate Program in Healthcare Management from ISB Hyderabad, Duration 3 Months
- Attended IIIT-H Advanced Summer School on NLP (IASNLP-2016) at IIIT Hyderabad from 20th June to 4th July, 2016.
- GIAN workshop on 'Introduction to NLP' at IIT, Patna, 2016
About Me
I am a seasoned Country Manager with a strong background in leading global unicorns like Picsart, Meitu, Micromax Mobiles, Tatum.io among others. Based in Gurgaon, I excel in leveraging AI, Blockchain, Mobile Apps, Games where I have successfully launched, scaled, and monetized products, expanding markets and increasing revenue both in India and globally. Additionally, I am associated with the Atal Innovation Mission, affiliated with the Government of India, and have been honored with the Young Achievers Award and Indian Achievers Award from Government of India affiliates.
I am an experienced leader with a track record of successfully launching and scaling companies and products from 0 to over 100 million users. Passionate about innovation and growth, I excel in driving strategic initiatives and delivering impactful results across diverse industries.

Experience
Aug'23-till date
Head - Strategy & New Initiatives AppyHigh
Highlights: Launched World’s 1st AI App Bundle, AppyHigh prime, Phot.ai | PR | Brand Partnerships | Monetisation | Business Development
- Orchestrated the distribution of AI apps across Jio devices, including STB, books, and mobiles
- Strategise various product marketing campaigns
- Established key partnerships with leading banks in India.
- Spearheaded the distribution of AI apps voucher codes across various platforms in India.
- Led product marketing initiatives for major AI products and communities on Discord, Telegram etc
- Represented Appyhigh at various industry conference
Value Added: Launched World’s 1st AI App Bundle, AppyHigh prime, Phot.ai


Aug'22-July’23
Country Manager,India-Tatum
Highlights: Spokesperson | Growth | Marketing | Localisation | University collaborations | Communities
- Launched Tatum in India
- Launched various University engagement & Influencer campaigns, Online communities.
- Leading local marketing and branding activities, such as Hackathons, Conferences, Meetups.
- Identifying various Enterprise clients w.r.t Exchanges, Games,NFT, e-com for Tatum in India & SEA.
- Represented Tatum & attended various events in India & SEA.
- Work collaboratively with the Product and Marketing teams for localised GTM and growth strategies.
- Multiple High readership Media Coverage – Dainik Bhaskar, GlobalNewsWire, Yahoo Finance etc.
Value added: Launched Tatum.io in India with 3x growth

Mar'20-July’22
Country Head, India & SEA Picsart
Highlights: Made Picsart as #1 most downloaded and Grossing app in Photo & Video editor category in India | Spokesperson for Picsart | 150M Downloads | Influencers & Celebrities Management.
- Responsible for hiring Indian team and opening India office.
- Representing Picsart in Media Navbharat Times, Exchange 4 Media, Myntra campaign, The FinancialExpress.
- Conceptualised global NFT product for Picsart.
- Revenue Opportunities: Direct Carrier Billing & Bundling partnerships, Brands, Bollywood, Agencies.
- SPOC for Google & Apple partnerships (W.r.t featuring, App of the day, Offers etc.)
- Localisation: Regional Content experience, building local Product & Lifecycle Marketing plans
Value added: Garnered 150M users & made Picsart #1 in India and SEA w.r.t Downloads & revenues

Aug'18-Feb’20
Advisor/CMO – Marketing | Growth | Product Various companies
Highlights: Spokesperson for Asia Innovations Group (Uplive, Live Streaming app) | Brand launch | Marketing programs | Achieved 50Mn + users
Responsibilities:
- Multiple High readership media coverage – Television post, Business Standard, News State etc.
- Worked on various projects with Gerson Lehrman Group
- Led the development Launch of in-house Fraud detection to detect fraud on apps, web etc.
Value added: Launched various chinese & US companies in India

Sep'17-August'18
Country Growth Director, India Jana Mobiles (mcent browser)
Highlights: Grew mCent Browser’s DAUs faster than any top app or platform in the world.
- Made mCent browser as the world’s Fastest growing browser & app worldwide after launch in 3 months which was even not achieved by Whatsapp, Instagram, Snapchat, Facebook etc.
- Made mCent browser in Top 20 Overall apps and in Top 5 in the communication category on Playstore in India
- Achieved 1200% increase in the total user-base within a span of 3 Months
- Launched successful campaigns with popular Youtubers, Bollywood Celebrities , Sportsperson to drive growth & Brand awareness
- User research & Product enhancement for mcent browser app for India market;
Value added: 50M+ users

May'10-April'16
Manager - Mobile applications, Games & Marketing
Micromax Mobiles
Highlights: Launched various Micromax devices & innovations, Spearheaded Value Added Services team
- Handled complete VAS portfolio & partnerships with companies in E-com, Games, Content etc.
- Launched various Micromax campaigns via BTL, ATL, Social media etc.
- Conceptualised New innovative Products along with their Development and commercialization.
- Launched first vernacular device with 22 Indian languages
- SPOC for all the major partners viz. Google, Yahoo, Netflix, Disney, Nazara, Viber, Saavn etc.
Value added: Achieved USD75Mn for Micromax & millions of users across apps.
